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YMCA GO Virtual Fitness App
Project Type
Website & App Creation and Maintenance
Date
2021-2024
Skills
- Product Launch & Digital Strategy
- Content Strategy & Management
- Cross-Functional Collaboration
- UX/UI Optimization
In response to a new post-COVID world, I helped my organization launch a virtual fitness product called YMCA GO. The project was comprised of a subscription based website and a connected mobile app that tracked user activity and made recommendations for further workouts and trainers to follow.
The website and app featured personalized components on each user's homepage including a feed of trainers or classes that they chose to follow, playlists with specific workout videos that were bookmarked and assigned to a playlist, and a section that tracked calories burned through the workouts they viewed and completed.
The product featured integrations with Youtube's API in order to host livestreaming exercise classes each day, the streaming schedule was maintained by me via Youtube and WordPress. Exercise class videos would fall under one of 4 major categories: Strength Training, Low Impact, Mind and Body and Family Fitness. Other projects included the launches of Workout Series which focused on a theme, progression, or specific type of workout such as 15 min HIIT series, Running Your First 5K or Learn To Dance series.
